Article by Marketing Quotes
Are all marketing companies the same?
No, is the short answer, for the following reasons:
1/ All marketing companies have different skills and backgrounds.2/ All marketing companies are different sizes3/ All marketing companies are at different locations in the UK4/ All marketing companies charge different amounts.
So the problem is, how do you find the right marketing company, one that is skilled in your sector, the right size, local and charging a fair price?
All agencies have clients and normally clients will recommend to friends or family – which normally mean that an agency will start to develop a circle of business through word of mouth. This is a great way for business to be developed, however the danger is that the agency then has a number of clients that are in the same field/market – which means they are then not picking up new clients in other sectors. Good for the agency, as they are set as far as work goes, however as a prospective client you would do well to work with a marketing company that knows your industry and how your market works.
If you are a Plc, it does not make sense to work with a marketing agency that has 2-3 employees, as they will not be able to handle the workload. Equally, if you are a small business or startup, it does not make sense you working with a large agency that has massive resources, mainly because the costs will be outside of your budget, but also because your needs will be outside of their capabilities.
Having a personal contact with an agency is highly advised, mainly for a couple of reasons:
1/ They will have a better understanding and hold on your campaign if you meet face to face.
2/ They will get you results if they know they have to meet and explain to you.
Face to face meetings have been brushed under the carpet a little in the digital age and as a result many companies have suffered.
Marketing agencies now work with hundreds of clients as opposed to just a few, which is good for them, but maybe the clients are not receiving the service they could.
Charging – all marketing companies charge in different ways. Normally they set monthly ‘retainers’ which are not performance based. The charging normally is linked to the size of the agency, the more staff the agency has, the larger the agencies premises, the more directors the higher the charges. Remember that your fees go towards staff holidays, cars for the director, the mortgage etc.
It is always advisable to shop around and get quotes and ideas. This gives you a chance to shortlist 3-4 marketing companies that stand out to you. Getting the agencies to provide a quote can give you a feel for what is reasonable to pay and getting options before meetings means you spend less time ‘vetting’ agencies that are not relevant.
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