The marketing company, in collaboration with Brand Learning begins tenth annual Program Marketing Leaders
London (PRWEB UK) 3 March 2013
The Marketing Society, the UK network? S influential providers and manufacturers Learning, the world’s leading specialists in organizational development marketing capabilities, today announced the tenth annual Marketing Leadership Program (MLP) 2013.
call to action is that older marketers now have to give everything in order to focus on the context in which the sale takes place in the context of the tasks. You must be able to rise above the demands of daily work – understand the landscape and provide important insight and context, can be taken in the effective decisions. To be successful, you have to engage people and build their capacity to meet operational needs of organizations to deal with today.
Marketing Leaders Programme, which has great marketing leader world-class companies such as guest speakers, learning facilitated by brand and marketing efforts and will run from March to May 2013th It is designed to support high-potential people who prepare for senior business leaders.
More than 20 people were from all that has been selected to participate in this prestigious program applied. from a range of respected organizations such as Aviva, Shell, Bacardi, Costa Coffee, British Gas, RSA, Barclaycard and AkzoNobel
a module which runs from March 20 to 22, is based in a marketing manager. Speakers include Amanda Mackenzie, Aviva marketing director and Chairman of the Marketing Society, Roisin Donnelly, corporate marketing director, Procter and Gamble UK and Ireland, Ian Crook, Marketing Manager, Tesco.com; Lehane Stephen human resources director of the group, Alliance Boots, Kerris brilliant officer, chief marketing, Ideal Standard and Rod Connors, founder and owner, Mark Sports Group (former Marketing Director of Nike UK) and Steve Radcliffe, expert leadership coach to work with the participants during the program in leadership skills.
Module Two, Leadership for commercial success, two days in April last. It covers topics such as expectations boardroom? And marketing director of the responsibility? Andy Fennell, chief marketing officer of Diageo plc is a view of the city? given by Martin Deboo, an analyst for consumer goods, the United Kingdom and thoughts about Investec? leading to a market rate of return and the centrality of the consumer? directed by Craig Inglis, director of marketing, John Lewis. Jill McDonald, UK, CEO and President of Northern Europe, McDonald’s? Restaurants talks about her own journey as a marketing manager.
last May under module explores the challenges of marketing leaders in the future, focusing on areas such as digital and sustainability. Speakers include James Elias, Director of Marketing, UK and Ireland, Google, Richard Gillies, Director of Plan A, CSR, Sustainable Business & Energy M & S? M & S and Keith Weed, chief marketing and communications, Unilever.
about 200 dealers who participated in the program over the past few years, many have gone on to a successful career in marketing management positions. Former MLP delegates include Ian Armstrong (Jaguar and Land Rover), Deborah Cutler, (GSK) and Graham Palmer (Intel).
Andy Bird, Director of Brand Learning Co-founder and CEO, the mediator and some comments overall program speaker is: Continued demand for Marketing Leaders Program, now in its tenth year, is a clear demonstration that provides managers with the knowledge and tools they need to develop their leadership skills to market its basic function of promoting growth meet.
? In addition, the role of marketing is developing rapidly, and this has a significant impact on the strategic agenda and commercial providers face. The challenges of marketing in the digital age and the leadership skills needed to have been successful in a rapidly changing world has never been greater, and content marketing program guide has changed to reflect this.?
Hugh Burkitt, CEO of the Society for Marketing, adds: Some people are born with great confidence in their leadership skills and enjoy assert themselves, but that doesn t mean that they are good leaders?. Anyone can learn to improve their leadership skills. Great leaders are made, not born.
? Marketing Leaders Program, was developed in collaboration with Brand Learning is delegated a tour guide marketing and offers participants a comprehensive understanding of what it truly means to be a marketing leader. To ensure real marketing leadership that. Harmonious balance between functional marketing skills and strong leadership skills?
The program in and around Warren House take place in Kingston-upon-Thames, Surrey.
For more information, please contact:
Tel: 0208 996 1800
: Jo (at) velvetpr (dot) biz
background information? Learning fire – http://www.brandlearning.com
Learning is a consultancy firm in London and New York, was founded in 2000 around the world with a passion for marketing capabilities and commercial performance of individuals, teams and organizations to transform.
brand? s 150-strong team works with over 120 of the world’s leading organizations (including Unilever, Shell, PepsiCo and AstraZeneca) in over 60 countries, learning brand offers a special blend of marketing experience and learning that organizational transformation by activating practical changes people, equipment, and organizations together to deliver business results.
The company is privately owned. Its founders are Mhairi McEwan (CEO) and Andy Bird (CEO) – Two former Unilever / Pepsi-Co VP marketing executives. They are the coauthors of the growth drivers. To transform the definitive guide to marketing skills (Wiley 2011)
brand has? Recently much praise in recent years as one of five in the Sunday Times 100 Best Small Companies Awards (2008? 2012, took first place in 2011) and the Grand Prix for the company s working with AkzoNobel Marketing Society Awards for Excellence.
About Marketing Society
Marketing Association is a nonprofit organization that is owned by its members. It was founded in 1959 to provide a forum for senior marketers to share ideas and best practices. In the past 50 years has become one of the most influential drivers of marketing in the economy in the United Kingdom. Today the company. A membership base of nearly 3,000 executives in a broad range of businesses and industries in the UK and abroad
Society calls on its members to be courageous marketing leaders by supporting the development of advanced technology and the pursuit of thinking and promote effective marketing tests. It does this through the marketing company? Awards for Excellence, the leader in the daily market, a national program of world-class events, innovative professional development, as Marketing Leaders Programme annual and ample opportunity for networking on-and off-line.
For more information, please visit: http://www.marketingsociety.co.uk, TheMarketingSociety @
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MarketingSherpa? S Eighth Annual Report for 26 Marketing Summit September 24th 27 B2B planned for Boston and San Francisco to 25 October
Jacksonville, FL (NYSE) 28 July 2011
Helping marketers proven best practices to address the real life case studies and apply scientifically based research today? S B2B marketing’s most pressing challenges is the focus of the eighth annual summit for B2B marketing. What? S rate of 16 to 17 September 24 to 25 October in Boston and San Francisco. Based on data, practical training and real-world case studies through the trenches, will provider the tools, tips and strategies to deliver care of most B2B marketers address. Summit participants will learn B2B:
? Identify key and an effective value proposition that they are motivated by their competitors and the audience to a desired action
? Use social media to generate leads and maintain and accelerate the buying process
? Have a clear understanding of the characters buyer ideal target customer
? Develop a taste of lead generation and promotion of the strategy
? Create relevant content, with the support of lead generation efforts
? This year? S case is a powerful training experience with proven solutions that are based on the real world. As traders return to the office, we want to instantly and easily, which I apply? I have learned to their existing programs? Lebo says Todd, Senior Director of Content for MarketingSherpa. ? Our goal is to leave this summit with a personal plan for success in the market.
through regular surveys of thousands of B2B marketers can measure MarketingSherpa trends and issues that affect them, and therefore contribute to knowledge that can really use. Immersion teaching formats were designed to meet the needs of traders at all levels and have:
? Several case studies tell war stories and experiences in the trenches of marketing presented? not providers.
? Give one-on-one training, marketing the opportunity to review their specific problems associated with the automation of marketing, construction and hygiene list, make sure that content creation, social marketing and conversion optimization. ? These aren t cleverly crafted sales pitch? To a viable place to get ideas to improve return on marketing investment.
? Spending MarketingSherpa B2B latest research and reference data, tactics, conversion rates, household and much more.
? Interactive panel discussions with experts in social media, lead generation, improving tactics and a number of other relevant topics.
? Prolonged face-to-face networking opportunities with experts, teachers and peers.
? Proven generation of strategies, campaigns and marketing tactics can be applied immediately in order to achieve more with fewer people, less time and limited budgets.
? A day after the summit B2B certification workshop, marketer, how to find and attract potential customers with practical training in marketing automation to teach, scoring, breeding and analysis. ? ‘Ll increase with a detailed marketing strategy to make its contribution to marketing and sales forecasts
prominent speakers Leave.:
? Kristin Zhivago, President, Zhivago Management Partners, Inc., and author of the roadmap of Income: How you want the way your customers buy, to sell to the buyer’s funnel and political power in the hip present states.?
? Dr. Flint McLaughlin, Director General and CEO, MecLab, who will talk about the power of the value proposition.
? Todd Wilms, Senior Director of Marketing, social media audience is the present? Social Media Best Practice (SAP team has the scars? In order to prove this). ”
? Baxter Denney, director of database marketing in Citrix and Marketologist Home that is available? Alpha and Omega Nurture? Driving prospects through the funnel of demand generation marketing with segmented content.? Recommended
sponsors include IBM, Slingshot SEO, Citrix, Jigsaw, a company sales force and ready to talk.
See the complete program here. For more information or to register, visit MarketingSherpa.com/B2Bsummit.
MarketingSherpa publishes case studies, reference articles, exclusive research, and teaching materials, and eight content-specific newsletters to over 237 000 files, e-mail, internal marketing, search, B2B and consumer marketing professionals every week. In its tenth edition, the publisher of market research by The Economist, Harvard Business School has been praised? S-site work knowledge and Entrepreneur.com. Along with marketing experiments and InTouch, is part of MarketingSherpa MecLab Group, which data provider of research and information handling, training and networking summit offers.
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Washington, DC (Nasdaq) 20 May 2011
today announced the Association for Competitive Technology (ACT), the leading small business expert, Jim Blasingame, the small main speakers at their annual Fly-In Business Week. The topic will be the competitiveness and the importance of balance in the age of customers?.
in Washington, DC, held from 22 to 24 May, IT executives in the U.S. meet to discuss technology and development of small businesses. There are issues related to intellectual property, privacy and the challenges for small business, and how the policies that support the IT industry continues to help drive economic recovery.
? We are very pleased that our friend, Jim Blasingame, their energy and ideas to share with our members? Said Jonathan Zuck, ACT? s president. ? Jim is one of the voices from the beginning that the competitiveness and relevance of links in the 21 Century classic, and for many years, our work on behalf of small business innovators supported.
Jim Blasingame is considered one of
is recognized worldwide? s spiritual leader of the small business and entrepreneurship. He is president of the Small Business Network, Inc., and creator and host of Monday through Friday, national radio program for small businesses, company lawyer? Show.
? It? s an honor to have the opportunity to share ideas with leaders and members of the ACT? Blasingame said. Her work on behalf of America? S small, innovative technology and, yes, who is on the technological advantages it is important to U.S. global competitiveness?
ACT is an international based advocacy and education organization that has more than 3000 small and medium-sized companies in information technology, and the only organization focused on the needs of small innovative companies.
addition to his radio show nationally for small businesses is a syndicated columnist Blasingame and digital printing, including newspapers, American City Business Journals, Forbes.com and Nasdaq.com OPENForum.com, and the author of two books have sold over 90,000 copies combined. Blasingame helps small companies compete on the world market and teaches large companies, such as small businesses say as a second language.
Small Business Network, Inc. (SBN), produces and distributes multi-media small business content. SBN sponsors include: Insperity, FedEx, CareerBuilder, and Palo Alto Software
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