Professional Body Works in Indianola, Iowa brought in 220 customers from a single text message. Find out how they did it.
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Seattle, WA (PRWEB) 28 February 2012
Mike Wayte has spent his entire career in marketing and sales of fasteners. Go for the average person, rivets unnoticed. Without them, however, would collapse the world? truest sense of the word. The rivets are among the most commonly used fasteners not appreciate it. They help things like a pair of Levis (6 rivets) to hold a 747 (over 1.5 million rivets). While rivets havent changed a lot about Mike? Career, the average customer expectations? S for the purchase of them has changed dramatically.
in the past 20 years, Mike? Its customers increasingly wanted to do an inventory of less. Required? Just in time? Delivery. At the same time they wanted a better price without sacrificing quality. Mike realized, such as rivets have been sold traditionally, is the guest not only satisfied when it came to be price. According to Mike? There were too many middlemen in the industry. Once the manufacturer has built the rivets and added to its margin, 30% or more during the sale and distribution is included. There is no added value. In the end, the customer has paid too much.
Mike saw this as a great opportunity to highlight their own companies offer what their customers want. As Mike says,? I simply had to be the best in price, delivery time and quality?. Sounds easy, does not it?
Mike took the plunge and founded in Seattle, Washington-based Fastenix Victor Carlson, also a veteran of the industry. Carlson, former president of the National Association of Distributors of fastener (NAFD) is. With their combined experience in the industry and technical knowledge, new tools they have designed and prepared for production runs first. In 2009, after numerous tests, the engineering rivet? Clinching and riveting? self-tapping sheet metal closures were to be ready to sell. Mike and Victor were sure they had reached a level of quality that no problems with the big name brands.
In order to offer the best price
, Mike decided to go directly to their customers use the Internet as their selling platform. He believed that his work should be as efficient as possible. Looking for a solution for the optimization of Internet automation and maintenance of the labor market component of its low overhead.
Mike found his solution for the system IHost cart iHost.Net stores. Mike helped assemble IHost your e-commerce business and set up your payment gateways and carriers such as UPS, FedEx and USPS. The new system is its virtual? Inside Salesperson?. The e-commerce solution processes all orders IHost Mike. Automatically handles all payments from its customers and is configured to deposit the money directly to the account Fastenix.
stores integrated with Mike? s QuickBooks accounting system so that all your information correctly and entered by eliminating the need for your accountant to re-enter the data.
fastener industry based customers have special discounts on purchases volume. With IHost? S Wholesale way, Mike, you give your customers a high-volume private label with their pricing policy. These customers are able to have a custom view in their prices, and there is no need for special conditions to call? Is always a day in front of them.
Fastenix.com site takes advantage of search engine optimization (SEO) to help reach new customers. According to Mike? My web presence is just paying for itself through new markets.? IHost business with e-commerce system thinks Mike that it eliminates 80%
their overhead. Is enhanced to manage cash flow and reducing the need demands.
The story shows how
stores Fastenix IHost small businesses can help? Big. Mike had to use the vision of the business opportunity and foresight, the right tools. Stores with IHost, Mike is now increasing rapidly? and is expected to double sales in 2012.
The full article can be found at:. http://www.ihost.net
This article may be published in whole or in part without permission.
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